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The Team

In a world where longevity is celebrated, ZARP stands at the forefront of revolutionizing the aging-in-place experience. Our multidisciplinary team, boasting years of combined expertise, is united by a shared vision: to redefine what it means to age gracefully in one’s own home.

Jim Closs

Jim has over 30 years of industry experience within the aging in place and seniors care space, including senior positions at the leading durable medical equipment providers across Canada.

Within his various roles he has led the multi-million-dollar growth in the categories of accessibility, homes safety design, and safe patient handling. His pioneering work has essentially opened the commercial marketplace to the concept of Aging in Place. His strategy has always included a strong element of education and collaboration.

Most clients do not want to spend money when it comes to home safety and healthcare devices but understand that they are essential. The client’s journey is often filled with hurdles and barriers related to illness or accidents, such as a fall, and this elevates the sales process because of these emotionally charged life moments. We look to navigate these obstacles based on years of experience, solid collaboration, and empathy.”

Jim has hands-on experience with logistics, sales management, marketing, business development and the digital UX experience. Most recently, he’s been providing clients with expertise in product distribution, market growth, brand building along with digital marketing.

He has a very solid understanding of the media landscape and players such Zoomer Media and CARP. He is regularly asked to speak to groups on the topic of Aging in Place and is also the National Director of Age Safe Canada, an education platform for the sector.

Austen Ahern

Austen has spent 15 years in leadership positions in the digital marketing industry, with a history of building and scaling highly effective performance marketing teams.

Prior to working on the project, Austen held several senior leadership positions across a range of sectors including Director of Digital at Stannah Stairlifts, one of the world leading stairlift companies. He has a deep understanding of the aging in place category and works with companies across Ireland, UK, Canada and Europe in this sector.

He holds an MBA from University College Cork and lives by the sea in southern Ireland.

Phillip Stainton

Phillip Stainton

Phillip Stainton has a unique background founded in traditional marketing, strategy and market-making experience proven within some of the world’s most recognizable brands and early stage alike.   

Across his varied roles he has demonstrated a passion for innovation and the challenge of bringing new ideas to life and realizing opportunity within tough markets and competitive landscape.  His varied experiences across the spectrum of start-up to notable corporate multi-nationals has served as the foundation for his unique problem-solving skills and creative campaigning and sales strategies – regardless of the business, category or consumer type. 

Phillip joined ZoomerMedia in 2022 amidst a period of exciting growth and corporate evolution driven by acquisitions that uniquely positioned the innovative media company to ‘Talk to the whole family and inspire conversations across the generations.   Philip currently serves as Managing Director of Strategy & Development, Zoomermedia and CARP.


Luís Pereira

Luís Pereira is a distinguished digital marketing expert, particularly adept in the elderly and mobility sectors. His experience encompasses a holistic understanding of the digital customer journey, where he excels in creating strategies that enhance user experience and lead generation.

Luís is known for his ability to leverage data effectively and his proficiency in adopting agile processes. His leadership and team-building skills are evident in his approach to fostering long-term growth and partnerships. His significant contributions to the mobility sector demonstrate his commitment to improving lives through innovative digital marketing solutions.

Helping startups and mature companies in europe and North america moving the business metrics from thousands to millions.

Luis Pereira